designing your story
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Locale

The evolution of Airbnb + hotels.
My role: Marketing Coordinator

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Social Media

I developed and executed Locale’s social media strategy – primarily focusing on Instagram with an organic increase of nearly 900 followers in a year. The goal was to create a lifestyle brand through imagery, social influencer campaigns, and emphasizing the company’s voice and tone.

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Welcome Guides

As a new concept of an aparthotel brand, the information and check-in instructions were constantly changing, often creating 150 outdated check-in binders once they were printed and distributed. To simplify the process, I created single-page welcome guides for each of the 10 properties with static information such as: WiFi, amenities, quiet hours, etc. with more information linked to a visual digital guide with more in-depth details. This not only saved the company valuable resources, such as time and money, but also was a preferred way the guest expressed how they receive communication.

Specs: 8.5x11”, double sided on cover stock and laminated; created in Adobe InDesign (print); Wix website (digital)

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Business Cards