designing your story
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STG Design

Commercial architecture + interior design firm.
My role: Marketing Coordinator

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Social Media

I developed and executed STG’s social media strategy –primarily focusing on Instagram – with an organic increase of nearly 1,400 followers over two years. Through the use of campaigns, press opportunities and high-quality visual content, STG’s social media won two industry awards.

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Website

Approaching their 40th anniversary, STG Design needed a website to reflect their caliber of projects they wanted to continue to work on that was also mobile-responsive and SEO friendly. Using Squarespace, our marketing team took feedback from leadership and employees in various departments to create something everyone felt they had a part in that was more clean and image heavy.

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Brochures

As part of a brand refresh, brochures – used to pitch potential clients for various scopes of work – were redesigned to better display projects, while also creating a cohesive, palpable narrative.

Specs: Typically 28/32/36 pages with covers on 12"x18” cut to 11x17” on 100# silk cover for the cover, and 100# silk text for the inside, saddle stitched; created in Adobe InDesign / approx. $10-15/brochure