Client: STG Design
Deliverable: Digital
Specs / Budget: Social media campaign; created in Adobe Photoshop and Adobe Illustrator; all photos shot on iPhone 7 / $100
The goal of this campaign was to create more employee-centric content across social media platforms showcasing the company's personality and voice. Twelve employees, from different offices and departments, were asked "what inspires you?" The result was showcasing these inspirations in 12 concurrent days in December (inspired by the 12 Days of Christmas). Each inspiration was illustrated through miniature objects/toys purchased at Toy Joy in Austin, TX. The result of the campaign generated 830 likes, 66 comments and grew the Instagram following by 7%.
Note: Each image is linked to its individual social media post.
