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designing your story
designing your story
Client: Foster Angels via AIGA Austin's CreateAthon
Deliverable: Digital / Print
Specs: Brand guide, social media strategy, marketing collateral
Foster Angels is a project I worked on as part of AIGA Austin's CreateAthon. CreateAthon is a 24-hour, work-around-the-clock, creative blitz during which marketing, advertising and public relations firms provide nonprofit marketing services on a pro bono basis.
The mission of Foster Angels of Central Texas is to improve the lives of children in foster care, ensuring that each child has his or her basic needs met, and to provide life-enriching and life-enhancing experiences whenever possible. Since 2010, they have helped over 15,000 children and youth.
As part of the creative brief, my team's goal was to create a consistent and compelling brand that communicates the various resources provided to children in foster care in Central Texas and reiterates that it takes a village to raise a child.
Click on the image to see the logo and brand guide that was created for the client. Additionally, I led the creation of the Social Media Strategy (click here!), Voice + Tone, stickers, and miscellaneous graphic assistance.