anniversary logo
Client: STG Design
Deliverable: Digital / Print
Specs: Created in Adobe Illustrator
To highlight STG Design's 40th anniversary, I worked with senior management and the marketing team to design a commemorative logo to enforce the underlying theme of "Forty + Forward." The goal was to keep the recognizable red square logo, while still calling attention to the anniversary. Three options were given to leadership and ultimately the first one shown was chosen.
The anniversary logo represents STG's growth, while still paying homage to it's original roots. Visually expanding the red square using the outline gives the impression of outward growth, yet keeping the bottom corner open enforces the idea of willingness to take on new ideas.
The logo was used as the face of all digital and print marketing collateral, invoices and email signatures throughout the year.
